‘AI agents’ll drive next wave of digital commerce’

Visa has disclosed plans to strengthen its payment infrastructure by leveraging Artificial Intelligence, AI, stablecoin and tokenisation technologies to improve payment experiences for consumers and businesses.

The company said the initiative is aimed at providing the infrastructure and intelligence needed to drive innovation across both the front- and back-end of payments as commerce becomes increasingly intelligent, programmable and embedded in everyday experiences.

Regional President for Central and Eastern Europe, the Middle East and Africa, CEMEA, Tareq Muhmood, said the rapid evolution of digital commerce presents significant opportunities, while also increasing the need for trust and interoperability.

Muhmood said: “For companies serving the digital economy the opportunity is significant, but so is the need for trust and interoperability. Visa is focused on providing the infrastructure and intelligence to innovate confidently across the front- and back-end of payments and deliver better experiences for the consumers and businesses they serve.”

Meanwhile, Visa said given that AI is reshaping how transactions are initiated, authorized and trusted, it is also accelerating how new commerce experiences are designed, developed and delivered.

As AI agents increasingly act on behalf of consumers and businesses, Visa Intelligent Commerce, the company’s platform for agentic commerce, provides the trust and controls needed for AI agents to securely discover, initiate, and complete transactions.

The organisation said: “To support this shift, Visa is working across the ecosystem to help ensure agent-initiated transactions are transparent and trusted. This includes merchant enablement through the newly launched Agent Score, created with New Generation, which allows merchants to evaluate their websites for agentic commerce readiness — specifically, whether AI agents can navigate, understand and complete tasks on a merchant’s website.”

Meanwhile, to help clients respond to rising customer expectations, Visa is combining modern infrastructure with data-led capabilities that can support better decision-making across the payment journey. The company is introducing an AI-powered travel intelligence capability that helps banks anticipate customer travel needs before a transaction occurs.

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