Aspira Nigeria Limited, makers of Viva Detergent and other household cleaning products, has hosted the maiden edition of the Lifestyle Mini Brunch series.
This maiden edition was themed “Come Wash with Hilda”, an experiential mini brunch designed to promote better laundry practices, deepen consumer education and showcase the performance of the Viva detergent range.
Held in Lagos, the brunch brought together select lifestyle influencers, digital content creators, social media followers and The Clean Collective community members for an engaging session with Viva brand ambassador, Hilda Baci.
The event featured a fabric care masterclass, product education, live laundry demonstrations and interactive conversations with Hilda, providing participants with practical insights into effective laundry practices and ways to preserve the quality and longevity of their garments.
Speaking during the event,Head of Marketing at Aspira Nigeria Limited, Barbara Onianwah said the initiative reflects the company’s commitment to delivering value beyond its products by helping consumers make better fabric care choices.
“At Aspira Nigeria Limited, we believe laundry is more than just getting clothes clean; It’s about helping people take better care of the things that matter to them. Every garment has a story, and with the right fabric care habits and quality detergents, those clothes can look better and last longer. That’s why we’re creating experiences like ‘Come Wash with Hilda’, to share practical knowledge, answer everyday questions and help consumers get the very best from every wash.”