Segun Awofadeji in Bauchi
The Bauchi State Tourism Development Corporation (BSTDC) has launched a public-private partnership (PPP) tourism marketing campaign aimed at attracting investment, promoting the state’s tourist attractions and strengthening its position as a leading destination for domestic and international visitors.
The campaign, tagged ‘Bauchi 360 Tourism Touch-Up Network,’ was unveiled at the corporation’s headquarters in Bauchi by the Managing Director and State Conservator General, Dr Muhammad Nasiru Yusuf.
Yusuf said the initiative was designed to expand Bauchi’s tourism profile through digital marketing, private-sector investment, heritage conservation and community participation, in line with emerging global tourism trends.
He identified the Yankari Game Reserve, Sumu Wildlife Park, Wikki Warm Spring, Maladumba Lake and Baban Gwani Monument among the attractions to receive greater promotional attention.
The campaign will also seek to mobilise private investment in tourism facilities, train 200 local guides, women honey producers and craft makers in digital marketing, and promote tourism packages for students and civil servants.
According to the corporation, the initiative will be implemented in three phases: Touch-Up from October to December 2026, Connect from January to March 2027, and Prosper from 2027 onward.
Professional tourism partners at the launch pledged technical expertise, marketing support and investment to advance the initiative. The corporation said the campaign would strengthen Bauchi State’s tourism value chain, create economic opportunities for local communities and support the state government’s efforts to diversify the economy through sustainable tourism.
BSTDC has invited prospective investors, tourism operators and media organisations to join the network as implementation progresses.