TRENDING
Fifa leadership ‘overruled US-based staff’ opposing World Cup dynamic pricing
Back to Home

Fifa leadership ‘overruled US-based staff’ opposing World Cup dynamic pricing

The Guardian Football about 2 hours 1 mins read
  • Some staff in Fifa’s US office favoured different strategy

  • Fifa says policy agreed ‘with all areas of the organisation’

A number of Fifa’s US-based staff advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership, according to multiple sources involved in delivering the tournament.

The Guardian has been told that some staff in Fifa’s US office, which is based in Miami, initially favoured a different ticketing strategy to the one that has been used this summer, with the emphasis on more affordable pricing in general admission areas.

Continue reading...

This article was sourced from an external publication.

Share this article

Comments (0)

Want to join the discussion?

Sign in to post comments and engage with the community.

Be the first to comment!

Scottish Premiership

View All

AFCON 2027

View All
AD

Cristiano Ronaldo

View All

Ligue 1

View All

Europa League

View All
AD

England (Three Lions)

View All
OneClick Africa Logo

Africa's premier digital hub for impactful news, entertainment, and business insights.

© 2026 OneClick Africa. All rights reserved.