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July 30, 2026|16:43

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Football

Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game

The Guardian Football about 2 hours 1 mins read

Fifa’s 25-page sales deck produced by JP Morgan
Reference made to doubling global tournaments

Fifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their plans for financial growth will be achieved by staging more tournaments, having higher ticket prices and debt financing.

A 25-page sales deck titled “Fifa Forward Enterprise Member Materials”, which has been seen by the Guardian, makes the case for the creation of a new company to run Fifa’s commercial operations, 20% of which would be sold to Joshua Kushner, a US investor who is the brother of Donald Trump’s son-in-law, Jared Kushner.

This article was sourced from an external publication.

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