Fox’s full-screen ads during World Cup hydration breaks cause dismay in US: ‘Absolute nonsense’

• Breaks have been added at World Cup for player safety

• Fox missed small amount of action during break

Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts.

Fifa introduced the three-minute breaks for the World Cup amid fears that players could struggle in the heat of North America this summer. The breaks take place once each half in every match, regardless of temperature.

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