For Uganda’s young content creators, November presents another opportunity to turn everyday experiences into creative content—and potentially earn cash rewards.
Coca-Cola’s Essawa Yonna Kisoboka Content Challenge has returned for its November edition, with UGX 1 million in monthly cash prizes available to participants.
The challenge kicked off at Makerere University Business School (MUBS) in Nakawa on Friday, November 6, during celebrations honouring the university’s Mr. and Ms., who were crowned at the Coca-Cola-sponsored Freshers’ Ball.
The event also recognised other outstanding beauty pageant contestants, creating an atmosphere of celebration and excitement across the university community.
Beyond the campus festivities, Coca-Cola is inviting young people to participate in the content challenge by sharing creative videos inspired by the things they love.
Creativity meets opportunity
The Essawa Yonna Kisoboka challenge is built around the idea that everyday moments can become memorable content.
Participants can create videos featuring football and matchday experiences, meals, music, dance, comedy, fashion, campus life and other moments of enjoyment.
The challenge provides an opportunity for aspiring influencers, students and social media enthusiasts to showcase their creativity while competing for cash rewards.
How to take part
Young people interested in participating can:
- Buy a Coca-Cola product.
- Scan the QR code on the bottle or promotional material.
- Sign up through the Coca-Cola website on OneXP.
- Create and post eligible content on Instagram.
- Use #CokeEPLUG #EssaawaYonna #CreateWithCoke and tag @cocacolabeveragesuganda.
Participants are encouraged to post multiple eligible entries throughout November. Content views contribute to their leaderboard rankings, allowing creators to track their performance and compete for the monthly rewards.
The campaign encourages young people to be consistent, creative and authentic in the content they share.
Whether you are capturing a football moment with friends, a campus celebration, a dance trend or a favourite meal, the November challenge offers a platform to share what makes your moments special.
With UGX 1 million in cash prizes available during the month, young creators are encouraged to get involved and make their creativity count.
Create your moment. Share your story. Essawa Yonna Kisoboka!
Participants should review the official campaign terms and conditions for eligibility, content validation, leaderboard rules and prize details.
The post From Campus Moments to Cash Rewards: Coca-Cola Invites Young Creators to Join November Challenge appeared first on Watchdog Uganda.

