‘Give me another medal!’: meet the hair stylist who has taken over the World Cup

Jayèma on working with England stars, a new look for Raphinha and forging a friendship with Lamine Yamal’s family

Jayèma has had a World Cup like no other. Who else but the London hair stylist has worked with footballers from England, Brazil, the United States and Canada, and hung out with Lamine Yamal and his family, while having no idea who Lionel Messi is until recently?

Who else but Jayèma has been to her first game of men’s football and left before the end of a tumultuous match between Mexico and England at the Azteca Stadium because the atmosphere was too “rowdy”? Who else has made so many footballers feel especially good about their hair and themselves, but the hardest-working stylist and male groomer in elite sport?

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