The new app from Aimpexx has been launched to enable African traders order goods directly from manufacturers worldwide. It replaces the sourcing middleman with a verified video feed.
In a statement, the company explained that for decades, the distance between African traders and a factory floor in Guangzhou has been measured not in kilometres but in trust.
“Money moves first. Goods move later, if they move at all. Somewhere between the two sits an agent whose reputation is the only guarantee anyone has. Godofreda is built to close that gap. Developed by Nigerian logistics and supply chain company Aimpexx, the platform lets buyers discover, vet and order from verified factories and vendors around the world without a broker standing between them and the source,” it said.
“The product does something unusual for business-to-business commerce: it looks like a social app. Buyers swipe through video feeds published by manufacturers, follow the factories they like, watch live product launches and place orders inside the same interface. It is discovery in the visual language a generation of Nigeria and African traders already speaks fluently, applied to a category that has spent years buried in grainy catalogues and forwarded price lists,” it said.
Founder and Chief Executive Officer of Aimpexx, Olayanju Ifeoluwa, said: “Every African who has ever sent money abroad and then prayed knows exactly why we built this. I lost a container to learn what this market loses every day. Not the money, the trust. Godofreda exists so that the next person does not have to pay that price.”
He said: “Roughly $1.4 trillion moves in and out of Africa every year, and almost none of it moves on rails we built. Africa has always been on the map of global trade. We were just never the ones holding the pen. The new geography of trade is not about where goods come from. It is about who sets the terms,” Ifeoluwa said.
Ifeoluwa explained that Aimpexx has spent years finding suppliers, paying them, inspecting goods before they ship, arranging manufacturing runs and moving containers. The company operates from Lagos and from Liwan District in Guangzhou, with established relationships across the Chinese supplier base.
“Godofreda is not a marketplace built on top of nothing. It is a discovery and ordering layer built on a fulfilment operation that already exists, already has staff on both ends of the route, and understands the challenges traders face,” he said.