In 2022, they found one. Viva Plus Dishwashing Liquid launched under Aspira Nigeria Limited, a company that has quietly built a cleaning portfolio from its Kano headquarters since 2009. In just a few years, Viva Plus Dishwashing Liquid has become a familiar name in homes, offices, and commercial kitchens across all 36 states, sold in three variants Original, Zesty Lemon, and Antibacterial to match different household preferences.
The global dishwashing liquids market is valued at $19.27 billion in 2025 and is projected to reach $31.56 billion by 2032, growing at a CAGR of 7.3 percent. Nigeria, with its booming urban population, expanding middle class, and rising hygiene consciousness, sits at the centre of Africa’s contribution to that growth.
“Viva Plus Dishwashing Liquid is not imported. It is made in Nigeria, for Nigerians, by Nigerians, and it holds its own against foreign alternatives.”
Aspira Nigeria
Aspira Nigeria carries a portfolio of over eight brands, including Viva Detergent, Oracare toothpaste and Siri Beauty & Perfumed Soap, each a familiar name in its own right. Among them, Viva Plus Dishwashing Liquid has emerged as one of the standout performers in Nigeria’s homegrown cleaning sector. The message is simple: Viva Plus is helping put Nigerian manufacturing at the centre of the kitchen.
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