By Adewale Adesewa
Nollywood actress and filmmaker Omotola Ekeinde has revealed that her movie ‘A Mother’s Love’ grossed N103,094,633 during its cinema run, but only N22 million accrued to the producers after various deductions.
Omotola made the disclosure in a video shared online, where she gave an account of the movie’s cinema journey and the financial returns from its theatrical release.
View this post on InstagramA post shared by Dr Omotola Jalade-Ekeinde, MFR (@realomosexy)
According to the actress, the film’s total cinema gross was reduced significantly after deductions involving exhibitors, distributors, print and advertising, Value Added Tax (VAT), entertainment tax, withholding tax and other expenses.
“At the end of our run, we had made N103,094,633,” Omotola said, explaining that after the various deductions, the amount accrued to the producers was N22 million.
She also disclosed that 100 per cent of the N22 million was donated to Slum to School, an organisation supporting children from disadvantaged communities, in line with a commitment made by Red Hot Concepts.
Reflecting on her cinema experience, Omotola said the movie’s final cinema run was on April 19, describing the experience as challenging but rewarding.
The actress explained that she had to withdraw the movie from cinemas because of pressing personal issues, saying she did not want the film to remain in theatres without her being available to promote it and engage with audiences.
She noted that producers are expected to be actively involved in promoting their films during cinema runs, adding that showing up for the movie was a challenge she had not initially anticipated.
A Mother’s Love had earlier attracted attention with its premiere in Lagos, which was attended by several personalities, including actors Rita Dominic, Toke Makinwa and Nosa Rex, as well as former President Olusegun Obasanjo.
Vanguard News
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