Reform’s use of the football club has shocked fans and left the ownership red faced but how did it happen?
When photographs of Nigel Farage’s visit to Portman Road went viral on Tuesday morning, a wave of shock quickly spread among the club’s staff. Some were furious, others genuinely devastated by the carelessness that saw Ipswich Town allow itself to be leveraged for Reform UK’s political gain. The anger was palpable and hardly assuaged by an email sent to employees by the chief executive, Mark Ashton, who sought to douse the fire by stating there had been no intention to endorse Farage nor his policies.
The problem for Ipswich is that the horse has bolted. At best, they were grievously naive in letting Farage and his social media team run amok after arriving for a pre-booked stadium tour; a less generous reading would be that they simply stood by and let it happen, fully aware of Reform’s propensity to create sensation from the smallest gulp of oxygen. A photo of Farage holding an Ipswich shirt aloft, seemingly in their press conference room, was swiftly emblazoned as the banner on his party’s X account. Before long Farage, ever the opportunist, was launching a video from the scene and cockily linking himself with the Ipswich manager’s job.
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