FIFA has clarified that it is not selling the FIFA World Cup, following the unveiling of a proposal to create a new commercial subsidiary aimed at strengthening the financial future of global football.
The governing body said the proposed entity, known as FIFA Football Enterprises (FFE), would remain fully owned and controlled by FIFA, while allowing external investors to provide commercial expertise and long-term capital to maximise the value of its commercial rights and events.
Here are five key things to know about the proposal:
1. The FIFA World Cup is not for sale
FIFA stressed that neither the FIFA World Cup nor any part of its governance is being sold. The proposal is focused solely on establishing a commercial subsidiary to enhance the management of FIFA’s commercial operations and generate more revenue for football development worldwide.
2. The new company will help generate more funding for football
According to FIFA, the objective of FFE is to unlock greater commercial value that can be reinvested into the game.
The additional revenue would support football development initiatives globally, including optional funding through the FIFA Fast Forward Programme (FFFP) for major infrastructure projects such as stadiums and national training centres.
3. Investors will have no say in football decisions
FIFA said investors in the proposed subsidiary would have no influence over football governance.
Key issues such as the format of competitions, tournament frequency, expansion of events and other sporting decisions would remain the exclusive responsibility of FIFA’s Congress and Council under the organisation’s existing governance framework.
4. Investors will own shares in the commercial subsidiary—not FIFA
Under the proposal, investors would acquire stakes only in FIFA Football Enterprises rather than FIFA itself.
Those shares could later be sold during future FIFA-supervised tender processes. FIFA said it would prioritise investors with long-term commitments over those seeking quick financial returns to ensure alignment with its mission of growing the game.
5. FIFA will continue to govern world football
If approved by FIFA’s Member Associations and the FIFA Council after a consultation process launched on 28 July 2026, FFE would become another FIFA-owned subsidiary dedicated to commercial rights and event operations.
FIFA emphasised that the new structure would not alter its existing responsibilities. The organisation would continue to regulate world football, organise international competitions, oversee tournaments, lead global grassroots development programmes and remain accountable to its 211 Member Associations.
The proposal is currently under consultation, with any final decision subject to approval by FIFA’s governing bodies. If endorsed, FIFA believes the new commercial model will strengthen its financial capacity while preserving its full control over the governance and future of the world’s most popular sport.
Vanguard News
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