Missoni partners with LMD for its first Resort Club in Egypt and Africa North Coast, Egypt — Summer 2026 Missoni announces a new Resort Club takeover at Villa Coconut Hotel, located within LMD’s flagshipdestination, Zoya Ghazala Bay on Egypt’s North Coast. The project marks a double debut: Missoni’s first Resort Club in Egypt and on the African continent, while introducing a new lifestyle destination that bringstogether fashion, hospitality and culture. For this collaboration, Missoni enhances the Mediterranean-inspired setting of Villa Coconut Hotel with itsdesign language, reinterpreting the property through the exclusive Resort Club palette of emerald green, lime, turquoise sea tones and vibrant yellow accents. The brand’s iconic zigzag motifs and signature textilescreate a vibrant visual identity that extends seamlessly across the hotel and beachfront. Sunbeds, umbrellas, towels, cushions and beach accessories have all been reimagined in Missoni’s Resort Club patterns, transforming the shoreline into an immersive expression of the brand’s lifestyle universe. A dedicated Missoni boutique, operated by Nile Projects, completes the destination with a curated selection of ready-to-wear, swimwear, beachwear, accessories and home collections. The project reflects a shared vision that brings together design, craftsmanship and cultural […]
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