TRENDING

Euromatch NPFL: Plateau United To Miss Five Players Against Kano Pillars • Siku ya Mtoto wa Kike: Wadau wadai utekelezaji wa hukumu ya Sheria ya Ndoa • Nigeria must replace discretion with rules to earn investor confidence • Fintech firm targets African market in next growth phase • Why health should be seen as economic problem as well as medical one — Atima • Port Harcourt articulated vendors record N114m in sales as ‘Awoof Fair Naija’ enters 5th edition • Portugal reveal when Ronaldo will next play for national team after suspension • A Red River game winner and upsets galore in the SEC • 2026 BSAFCONQ: Referees Admit Error, Confirm Nigeria-Ghana Clash Ended 3-3 • 2027: INEC excludes Pantami, Adebutu, clears Chinda in final governorship candidates’ list • Kwa nini kizazi cha sasa kimepoteza hofu ya Mungu? Nini kifanyike • 2027: PDP reacts to Adebutu’s exclusion from governorship candidates’ list • 'They wanted to eliminate him': How Raila's car was sprayed with 11 bullets in assassination attempt • Projecting the CFP top 12 after Week 6: There's a new No. 1 • EXPLAINER: Tinubu’s petrol relief plan, Atiku’s subsidy proposal — how they differ, who pays • Georgia makes case for No. 1 ranking, runs past Bama • Kentucky converts 2-point play in OT to upset No. 10 LSU • Kibano wadokozi gesi ya kupikia, maduka ya mitaani kuguswa • PR builds growth long before trouble arrives • Africa’s emerging dawn: Reimagining the continent’s place in a shifting world • Euromatch NPFL: Plateau United To Miss Five Players Against Kano Pillars • Siku ya Mtoto wa Kike: Wadau wadai utekelezaji wa hukumu ya Sheria ya Ndoa • Nigeria must replace discretion with rules to earn investor confidence • Fintech firm targets African market in next growth phase • Why health should be seen as economic problem as well as medical one — Atima • Port Harcourt articulated vendors record N114m in sales as ‘Awoof Fair Naija’ enters 5th edition • Portugal reveal when Ronaldo will next play for national team after suspension • A Red River game winner and upsets galore in the SEC • 2026 BSAFCONQ: Referees Admit Error, Confirm Nigeria-Ghana Clash Ended 3-3 • 2027: INEC excludes Pantami, Adebutu, clears Chinda in final governorship candidates’ list • Kwa nini kizazi cha sasa kimepoteza hofu ya Mungu? Nini kifanyike • 2027: PDP reacts to Adebutu’s exclusion from governorship candidates’ list • 'They wanted to eliminate him': How Raila's car was sprayed with 11 bullets in assassination attempt • Projecting the CFP top 12 after Week 6: There's a new No. 1 • EXPLAINER: Tinubu’s petrol relief plan, Atiku’s subsidy proposal — how they differ, who pays • Georgia makes case for No. 1 ranking, runs past Bama • Kentucky converts 2-point play in OT to upset No. 10 LSU • Kibano wadokozi gesi ya kupikia, maduka ya mitaani kuguswa • PR builds growth long before trouble arrives • Africa’s emerging dawn: Reimagining the continent’s place in a shifting world

October 11, 2026|05:00

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PR builds growth long before trouble arrives

Business Day about 1 hour 1 mins read

Founders in Nigeria often treat PR like a jerrycan of fuel in the corner. They ignore it until the lights

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