Ultimum Limited, a fast-growing beverage manufacturer, has officially announced the relaunch of its 60cl bottle for its flagship soft drink brand, Razzl, reintroducing the upgraded pack to consumers as “Razzl-Boss.”
The relaunch moves the 60cl bottle beyond a routine size extension, positioning it as an unbeatable value-for-money choice that empowers young consumers to be their own boss, celebrate originality, and let their individuality shine. Offering 20% extra value at ₦400, Razzl-Boss invites youths to bring Razzl along for the journey, fueling their everyday ambitions while strengthening Razzl’s connection with contemporary Nigerian youth culture.
There are some people you do not need to introduce. The moment they arrive, the room knows. The energy changes. Someone shouts, “Oga Boss!” and suddenly, everyone is smiling.
That familiar Nigerian culture of hailing is at the heart of Razzl’s 60cl identity. Nigerians use hailing to recognise people who stand out, make an impression, or simply deserve their flowers. Razzl is bringing that same spirit to its 60cl bottle, making “Razzl-Boss” a distinctive identity for the relaunch.
According to Elizabeth Adesina, Head of Marketing, Ultimum Limited, “Razzl 60cl is our way of giving consumers more value without asking them to compromise on the refreshment they enjoy. Consumers get 20% extra value, with our Cola, Orange and Lemon variants offering something for different tastes and moods. Beyond size and flavour, Razzl-Boss represents the confidence, originality and boldness that Razzl stands for. It is about showing up as yourself, making the most of every moment and having what it takes to Razzl Your World.”
The relaunch comes as Ultimum Limited continues to strengthen its operations following the commissioning of its production facility earlier this year. With the factory now fully operational, the investment strengthens the brand’s production capacity and supports its ability to consistently serve consumers as it expands its footprint across the Nigerian market.
Razzl-Boss is available in Cola, Orange and Lemon. At ₦400, the 60cl combines everyday refreshment associated with Razzl with a value proposition designed to deliver more in every bottle.
ABOUT ULTIMUM LIMITED
Ultimum Limited is a fast-growing food and beverage manufacturing company headquartered in Lagos, with its manufacturing center located in Osisioma, Aba, Abia State, Nigeria. Razzl is a dynamic carbonated soft drink brand available in three unique flavours; Cola, Orange and Lemon. Ultimum Limited focuses on delivering innovative, bold flavours while driving value-for-money and accessibility across key markets, positioning its portfolio to compete strongly in Nigeria’s vibrant beverage industry.