FG, Edo Partner To Unlock State’s Tourism Potential

 

The Federal Government has reaffirmed its commitment to partnering with the Edo State Government to unlock and develop the state’s vast tourism potential as part of efforts to boost economic growth and reshape Nigeria’s global image.

The Director-General of the Nigeria Tourism Development Authority, Ola Awakan, gave the assurance on Monday in Benin City during the opening of the two-day Tourism Summit, Exhibition and Fashion Show organised by the Edo State Tourism Agency.

Awakan said Edo’s abundant tourism resources could only be fully harnessed through strategic collaboration among government institutions, the private sector, and other key stakeholders.

“The tourism potential in Edo cannot be harnessed in isolation. Strong synergy is required, particularly with the private sector. We must work together to unlock the immense opportunities within the sector,” he said.

He noted that Nigeria’s rich cultural heritage presents a unique opportunity to change the country’s narrative on the global stage.

“Nigeria is not a country defined by violence or insecurity. We are a people blessed with rich culture, enduring traditions, and remarkable artistic heritage. We must work together to tell our stories through arts and culture and change the negative narrative about our country,” he added.

Awakan expressed confidence that the summit would produce a practical master plan capable of driving sustainable tourism development in Edo State and beyond.

Describing tourism as one of the world’s fastest-growing economic sectors, he said the industry contributes significantly to employment generation, foreign exchange earnings, infrastructure development, cultural preservation and community empowerment.

In her keynote address, Director-General of the Edo State Tourism Agency, Vivian Elabor, said the summit had brought together investors, tourists, cultural ambassadors and other stakeholders with a shared vision of unlocking Edo’s immense tourism potential.

She noted that Edo has long been recognised as a leading destination for culture, heritage, investment and sustainable development.
According to her, the state boasts a rich history, world-renowned arts and crafts, historical monuments, colourful festivals, and unique ecological attractions that provide a solid foundation for a thriving tourism economy.

“The summit is designed to promote meaningful dialogue on digital transformation, investment opportunities, community partnerships, sustainability, and innovation in tourism development. The partnerships forged here will play a significant role in shaping the future of tourism in Edo State,” she said.

Elabor commended Governor Monday Okpebholo for his support for the tourism sector and for recognising its strategic role in achieving economic diversification under the SHINE Agenda.

She urged investors and development partners to take advantage of the opportunities available in the state.

“We are open to collaboration and committed to creating an enabling environment for tourism and the creative economy to thrive,” she said.

Also speaking, the Secretary to the Edo State Government, Musa Ikhilor, highlighted the state’s numerous tourism assets and stressed the need to harness and digitise them to enhance their visibility and economic value.

He urged residents to become tourism ambassadors by promoting Edo’s historical monuments, cultural heritage and tourist attractions, noting that such efforts would attract more visitors and boost the state’s tourism industry.

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