Glovo, a leading multi-category tech company, has announced its integration into the generative AI ecosystem with the launch of its “Shopping Assistant” for ChatGPT and Claude. Users can now discover retail products, compare prices, and seamlessly order any item using natural conversational language with the AI systems.
The Glovo experience inside such platforms introduces a conversational commerce model that shifts from a search-based web to an intent-based web. Rather than navigating traditional app menus and filters, users can express needs, such as asking for a “last-minute gift for a coffee lover under N50,000”, and the assistant handles semantic search, location validation, and product curation.
A statement from Glovo’s management said the company is prioritizing the retail and grocery sectors for the initial launch, capitalizing on the established habit of using AI for product research.
“Generative AI has driven a significant jump in retail traffic globally, so this first-mover advantage aims to meet customers where they are meeting Gen AI daily, and ensure it captures high-intent organic traffic as search behaviours evolve,” it stated.
Speaking on the new initiative, the Chief Technical Officer at Glovo, Shiro Theuri, explained that the initiative is aimed at satisfying customers’ aspirations by ensuring that the apps offer different choices and convenience.