By Adegboyega Adeleye
Liverpool will change their main shirt sponsor for the first time since 2010 after announcing a five-year partnership with Turkish Airlines from June 2027.
According to Reuters, the agreement will end Standard Chartered’s 17-year spell as Liverpool’s main shirt sponsor, with Turkish Airlines taking the prominent position from the 2027-28 season. The financial terms were not disclosed, although media reports put the value of the five-year deal at more than £300 million.
Turkish Airlines’ branding will appear on the front of Liverpool’s men’s, women’s and Academy shirts from the start of the 2027-28 campaign.
Standard Chartered will remain associated with the club, however, moving into a global partnership role after the 2026-27 season.
The change brings an end to one of the longest-running shirt partnerships in Liverpool’s recent history, with Standard Chartered having been the club’s main partner since 2010.
Liverpool chief commercial officer Ben Latty described the announcement as a “milestone” for the club and highlighted the significance of the front of the famous red shirt.
“The front of the Liverpool shirt holds a special place in the history of our club,” Latty said, adding that Turkish Airlines’ global reach would provide a strong foundation for the new partnership.
The deal also carries a connection to one of Liverpool’s most famous nights. The club won the 2005 Champions League final in Istanbul after coming from 3-0 down to defeat AC Milan on penalties.
Turkish Airlines is already heavily involved in football, serving as an official Champions League partner and the main sponsor of the Turkey national team.
The reported value of more than £300 million over five years would place the agreement among the most lucrative shirt sponsorship deals in the Premier League, although Liverpool have not confirmed the figure.
The airline will officially take over the front-of-shirt position from June 2027, marking a new commercial era for Liverpool after 17 years with Standard Chartered.
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