Big Brother Naija Season 7 winner, Phyna, has reacted to comments by fellow reality TV star Tochi, who recently advised former housemates struggling financially to stop relying on their celebrity status and focus on making a living beyond the fame that comes with the show.
Tochi had urged ex-housemates facing financial challenges to drop the “celebrity mentality” and build sustainable sources of income rather than wait for opportunities linked to their BBNaija fame.
Reacting, Phyna appeared to question the narrative surrounding endorsement deals in the industry.
In a post shared online, she wrote: “Make una keep deceiving una sef with brand deals.”
Her reaction has since generated conversations on social media about the realities of life after BBNaija and whether endorsement deals are as lucrative and common as they are often portrayed.
X Reactions
@_iamfavour: “Phyna is saying what many people are afraid to say.”
@kingjaymedia: “BBNaija fame no be retirement plan. Tochi made sense.”
@official_ruthy: “The pressure to keep appearances after the show is real.”
@mrwealth001: “At least she’s being honest about the industry.”