Nigerian tech founder Benjamin Akindote has just launched the future of e-Commerce and a creative hub for freelancers, event planners, entrepreneurs, and side hustlers in Nigeria and Africa at large.
He believes that Nigeria does not lack creativity. It has a shortage of infrastructure that helps creativity become a sustainable business. The opportunity is already enormous: Nigeria had 109 million internet users and 47.8 million social media user identities by the end of 2025, with social media identities growing by 34.7% in just one year.
More than 6.3 million Nigerian creators are already building communities on TikTok, while more than 400,000 Instagram creators have at least 1,000 followers. Yet beneath these impressive numbers is a much harder reality: only 3.23% of Nigerian creators earn more than $5,000 per month, while 56% earn less than $100 monthly and 37.1% say creative income represents just 0–25% of their total earnings. The audience is growing faster than the infrastructure available to help creators turn that audience into sustainable businesses.
Even as the Nigerian creator economy expands, income remains highly concentrated and volatile. The Nigerian Creator Economy Report estimates that 32% of creators primarily earn through digital products and services, suggesting that creators are already trying to move beyond brand deals and platform-dependent income. The problem isn’t whether creators want to build products; the problem is having the infrastructure to build, package, sell, and manage them properly.
This is the gap Eego, founded by Benjamin Akindote, is built to address. Eego is not simply another platform asking creators to post more content or chase more followers. It is an attempt to give creators the infrastructure to turn what they know, make, and create into something they can actually sell.
From the aspiring creator taking their first step to the established creator building a serious digital business, Eego brings the commercial layer closer to creators, helping them build a home for their digital resources, products, services, and ideas without forcing them to stitch together an ecosystem of disconnected tools. Because Nigeria does not need another platform telling creators to “create more.” It needs infrastructure that helps them build more. Own more. Sell more. And earn more.
The creator economy is already here. The next opportunity is making sure that the millions of Nigerians who want to enter it have a better path in, and that the creators already inside it have the tools to build businesses that can last.
Happy sellers are making history while using Eego to complete digital sales, sell event tickets, masterclasses and courses, book meetings online, and make their digital assets downloadable to their users. Having processed over 500 million naira in transactions, Eego offers more valuable tools that will help creators manage their resources and magnetize leads faster.
Benjamin Akindote believes that the future of online business isn’t about accumulating several platforms; it’s about using smarter ones. He is convinced that creators deserve tools that eliminate complexity rather than add to it. Online vendors equally deserve a platform that supports growth without forcing them to become experts in multiple systems.
Benjamin is building alongside a team of passionate Nigerians who understand the e-commerce industry and how creators can have a stress-free experience while achieving their goals and satisfying their users. Engineers, Designers, Marketers, Growth Analysts, and Copywriters all come together to lay the bricks of Eego, and they believe their skills will elevate the creators’ experience.
To top it off, Eego acts as a large umbrella under which partners can earn from referrals, in addition to other special benefits that come with partnering with the team. The Eego affiliate program also rewards committed marketers in commission when they collaborate with vendors to make selling less stressful.
Benjamin believes that every creator deserves a professional home online. He continually strives for global ecommerce to be simple, accessible, and built around the people creating value.
If you’re ready to simplify the way you sell, showcase everything you offer in one place, and build a business that grows with you, now is the perfect time to start.
Create your Eego storefront today and discover how simple creator commerce can be.
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