As search engines increasingly rely on AI-generated summaries and answer boxes to respond to queries directly on the results page, marketers across the industry are grappling with a quieter, more structural problem: a large share of websites still aren’t built in a way that lets these systems read them correctly in the first place.
For Olumuyiwa Ayodele Elegbede, a Marketing and SEO Manager at Vidi-Corp Ltd in the UK, that gap between how search increasingly works and how most in-house teams still approach it, is one of the more pressing issues facing digital marketing right now.
“There’s a tendency to treat AI Overviews and AI-generated answers as something happening to SEO from the outside, rather than recognising that the underlying fundamentals are what’s being tested,” Elegbede said.
“If your structured data is messy, your headings don’t reflect your content properly, or your pages are slow and hard to crawl, an AI system trying to summarise your page is going to struggle in the same way a search engine always did.
The difference now is that the cost of getting it wrong is higher, because you’re not just losing ranking position, you’re sometimes being left out of the answer altogether.”
His view is shaped by a fairly specific combination of training and experience. Elegbede holds a BSc in Computer Networks from the University of East London and an MSc in Data Science from the University of East Anglia, while working in marketing and becoming a member of the Chartered Institute of Marketing in the UK.
In his current role at Vidi-Corp Ltd, much of his work involves exactly this kind of diagnostic SEO troubleshooting: identifying why a page isn’t performing the way it should, then tracing that back to a technical or structural cause rather than a content or keyword problem.
That background, he argues, is part of why technical SEO tends to be underweighted by marketing teams.
“A lot of digital marketing training focuses on content strategy, keywords, and campaigns, which all matter, but the technical layer underneath, the way a page is actually structured and served, often gets treated as a developer problem rather than a marketing one,” he said.
“In practice, the marketer is usually the first person who notices something’s wrong, long before anyone else looks at it.”
To make that diagnostic process more accessible to people without a technical background, Elegbede built SEO Inspector, a Chrome extension that runs a real-time, on-page and technical SEO health check on any webpage with a single click.
Rather than requiring a login or a paid audit platform, it checks core on-page signals, including title tags, meta descriptions, heading structure, and other elements that influence how both traditional search engines and newer AI-driven systems interpret a page, and presents the results directly in the browser.
The tool was built with content writers, digital marketers, developers, and SEO professionals in mind, specifically as a way of stripping out the complexity of larger, agency-oriented auditing platforms.
Since launching in 2025, it has grown through word of mouth rather than any paid promotion, and now has more than 60 active weekly users, over 600 total installations, and a 5-star user rating. For Elegbede, the appeal of the tool lies less in its scale and more in what its continued weekly use suggests.
“It tells you the tool is solving something people keep coming back to, rather than something they download once and forget,” he said.
Beyond the extension, Elegbede also runs a YouTube channel focused on training in digital marketing, marketing automation, technical SEO, and on-page SEO, aimed at helping marketers build practical skills they can apply directly to their own work rather than working toward a certification on paper.
Between the channel and the tool, there’s a consistent thread running through his work: taking parts of SEO that are usually treated as inaccessible or developer-only, and making them workable for marketers who don’t have a technical background.
As AI-driven search continues to change how content is surfaced and summarised, Elegbede expects the gap between technically sound websites and the rest to widen rather than narrow.
“The businesses that get this right aren’t necessarily doing anything exotic,” he said.
“They’re just making sure the fundamentals, clean structure, fast pages, clear and well-marked-up content, are actually in place before they worry about anything more advanced. That’s increasingly the difference between being visible and not.”
Olumuyiwa Elegbede: AI changing search, but this UK Marketing Manager says fundamentals haven’t