By Enitan Abdultawab
Nigeria’s Super Eagles are set to begin a new kit era in 2027 after the Nigeria Football Federation agreed to a record-breaking partnership with German sportswear company Adidas.
Under the reported deal, Adidas will pay the NFF $4.5 million annually in cash, while also supplying equipment worth another $4 million each year for Nigeria’s national teams.
The cash component is estimated at about ₦6.1 billion, while the equipment package is valued at approximately ₦5.4 billion annually.
The agreement will also give the NFF 20 per cent of sales generated through Adidas stores, potentially providing the federation with an additional source of revenue.
The reported figures make the partnership the biggest kit-supply agreement involving an African football federation in terms of revenue. Nigeria’s annual cash payment is also said to be more than double Morocco’s reported figure.
The deal could provide some financial relief for the NFF, which has faced challenges surrounding the funding and administration of Nigeria’s national teams.
Beyond the Super Eagles, the equipment package is expected to benefit other national teams, including the Super Falcons and the country’s youth sides. The arrangement could reduce the federation’s cost of providing kits and other equipment for training camps, qualifiers and international tournaments.
The NFF could also benefit significantly from the 20 per cent merchandise-sales clause if Adidas succeeds in generating strong demand for Nigeria’s football shirts.
Nigeria has previously demonstrated the commercial appeal of its national-team kits, particularly during the 2018 FIFA World Cup, when the Super Eagles’ Nike shirt attracted widespread global attention.
A similar level of demand for Adidas merchandise could translate into substantial additional revenue for the federation throughout the partnership.
The agreement therefore goes beyond simply changing the brand on Nigeria’s national-team jerseys, as it could create a new commercial relationship designed to generate income while supplying equipment to the country’s various football teams.
The new partnership is expected to mark the beginning of Nigeria’s relationship with Adidas next year, bringing an end to the current kit arrangement and ushering in a new era for the Super Eagles and other national teams.
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