By Rosemary Iwunze
The National Insurance Commission, NAICOM, has called on insurers to transition from a product-centric approach to a customer-centric model.
Commissioner for Insurance, Mr. Olusegun Ayo Omosehin, who stated this at the opening ceremony of the Insurance Week 2026, explained that customer-centric model entails actively involving clients in the product development process seeking their input, understanding their expectations, and designing solutions that align with their real-life needs.
He stated: “Products become more relevant and accessible, pricing structures have become more acceptable, and, most importantly, trust and ownership are significantly enhanced.”
He noted that the Insurance Week has progressively evolved into a vital platform for engagement, reflection, and constructive feedback within Nigeria’s insurance industry.
He said: “Insurance Week is far more than a ceremonial occasion. The array of activities outlined for this year demonstrates the industry’s clear intent to engage more closely with the market, listen to the voices of customers, and foster stronger relationships with all stakeholders.
“It provides us with a unique opportunity to assess our progress, confront persisting challenges, and, most importantly, renew our collective commitment to building a resilient, inclusive, and trusted insurance ecosystem”.
He further stated: “At NAICOM, we regard public awareness not as a peripheral activity but as a core strategic priority. The success of insurance in any economy is fundamentally anchored on the level of public understanding, trust, and acceptance.”
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