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  • Wednesday, 25 February 2026
Anuoluwakiitan Adeleye: Do Nigerians Have Love-Hate Relationship with Rising Creators

Anuoluwakiitan Adeleye: Do Nigerians Have Love-Hate Relationship with Rising Creators

Nigerians love a struggling content creator, until they stop struggling. The “I better pass my neighbour syndrome” pervades our everyday lives so deeply that it extends into the online space. Over time, there has been a certain content niche, especially on TikTok, that I like to call poverty core. It’s very easy to identify these […]

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